The new genre arose primarily in the South, where strong religious beliefs made gospel highly influential to both blacks and whites, and where musical miscegenation was, ironically, more likely to take place than in other areas of America. Although artists like Albert Alexander and Solomon Burke had already begun tentatively exploring this style by 1960, Ray Charles' landmark 1962 album Modern Sounds In Country And Western is often considered the commercial breakthrough of the genre. The style lasted well into the early Seventies, with several spinoff genres like the more gospel-heavy and emotional "Deep Soul," the grittier, bluesier "Southern Soul," and the later, funkier variant known as "Swamp Rock." Eventually, like most soul variants, it was killed off by disco and subsequent dance movements.
- "Warm And Tender Love," Percy Sledge
- "I Can't Stop Loving You," Ray Charles
- "Little Green Apples," O.C. Smith
- "Drift Away," Dobie Gray
- "Games People Play," Joe South
- "You Don't Miss Your Water," William Bell
- "Patches," Clarence Carter
- "Dark End Of The Street," James Carr
- "Rainy Night In Georgia," Brook Benton
- "Just Out Of Reach (Of My Two Empty Arms)," Solomon Burke


